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When American Airlines decided to review new ideas aimed at first-class passengers on very long flights, like an ultra high-speed Wi-Fi service and 124 channels of high-definition satellite cable TV, their first step in the marketing research process was to ________.A. analyze the information B. develop the research plan C. collect the information D. make the decision

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Answer:

define the problem and research objectives.

yw b

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User Sharp
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