Question

When automakers segment based on age, gender, and stage of family life cycle, this reflects a form of ___________ segmentation, they would use vehicle features such as the availability of a moon roof and Bluetooth capability to find customers similar to Justin.a) behavioralb) geographicc) psychographicd) demographice) physiological

Answer 1

The correct answer is demographic.

Step-by-step explanation:

Demographic segmentation consists of dividing the market into smaller groups, this type of segmentation takes into account variables such as age, income, education level, nationality, race, religion, occupation, etc.

This segmentation helps organizations to accurately understand consumer behavior, which in turn helps them perform better.

For marketing, demographic segmentation refers to people who form a specific market for a product or service based on demographic data. To study the market, it is important to know the demographic data of that sector.

Demographic attributes such as age, sex, gender, religion and academic training play an important role in research. Either with the objective of launching a new product, introducing changes or implementing new services.

Given the constant market changes, companies must keep this data up to date. Therefore, it is essential to know how the population behaves in the face of changes in products or services, according to demographic segmentation. This helps companies to perform better than their competitors.