Question

After Home Depot gathers information related to its marketing environment, it attempts to define current environmental changes and predict future changes. This determines possible opportunities and threats facing the company. It illustrates the process that is called

a) environmental scanning.
b) survey of environment.
c) marketing.
d) environmental analysis.
e) marketing information processing.

Answer 1

The answer is: D) Environmental analysis.

Step-by-step explanation:

Marketing environmental analysis is a process by which an organization identifies all the external and internal elements than can affect its performance.

This process involves analyzing and determining the level of threat or opportunity those elements might present.