Question

If Martha leveraged a ____________ strategy to grow her overall business, she might develop a line of imported flavored teas and sell them at the local College Town Food Cooperative using the College Town name for the new product line.a) multiproduct brandingb) mixed brandingc) private brandingd) multibrandinge) sustainable branding

Answer 1

Answer: Private branding

Explanation: Private branding strategy refers to the strategy in which one company sells the product, which is manufactured by some other company, at its own brand name. The goods are usually produced as per the specifications of the retailer.

In the given case, Martha is importing flavored teas to sell them at her own brand name. Thus, we can conclude that Martha is using private branding strategy.