Question

Select a statement that is NOT correct about reasons why marketing ethics is important to you as you embark on your career? a. How you respond to a dilemma shapes your reputation and career. b. Business is fraught with dilemma. c. Marketplace rewards unethical behavior. d. How you respond to a dilemma defines who you are.

Answer 1

c. Marketplace rewards unethical behavior.

Step-by-step explanation:

In the long run duration for an organization, it is very well necessary to build up an value served to customers.

The values served to customers does not only include the quality of product, but includes the quality of service and behavior assigned with it.

As the ethics reflect the basic principles of moral values followed by the organization, they are important for any organization.

In the long run, no customer will stay with the organization which do not consider or choose to behave ethically, as that leads to negative goodwill in the economic environment for the organization.

Therefore, the statement valid, that is the wrong statement among all of the above is:

c. Marketplace rewards unethical behavior.