Question

A Lord & Taylor house brand cashmere sweater retails for $99. A very similar sweater with a Ralph Lauren label sells for $219. The difference between the price of the high-end label product and the private brand product is called

b. reverse equity.c. salience.d. brand differential.

Answer 1

Revenue premium

Step-by-step explanation:

Revenue premium is a difference in revenue between a branded good and private labeled good

Revenue premium is useful product market measure of brand equity