Question

KFC has added many offerings to its menus in China to appeal to local tastes, including the "Dragon Twister," which is a chicken wrap with Peking-duck sauce. This is an example of which type of global marketing product and promotion strategy?A. Product ExtensionB. Product CustomizationC. Product AdaptionD. Product InventionE. Product Integration

Answer 1

D. Product Invention

Step-by-step explanation:

KFC added many items in the menu list when they opened their restaurants at China. By doing this KFC tries to incorporate the local cuisine of Chinese foods into their menu.

In China, KFC invented a new dish and named it the "Dragon Twister". In this dish, it contains a chicken wrap with Peking duck sauce on it. It highly resembles the local food of China.

Thus KFC tries to promote and do marketing of its product in China by inventing new dishes which is similar to the local Chinese food and adding it to the menu list of KFC.

By this, Chinese people will be attracted towards KFC and will come to try their newly invented "Dragon Twister".

Thus, the answer is D. Product Invention.