Question

In the context of marketing mix, localization can be adopted by:

a. selling the same product worldwide.
b. selling entirely new and customized products to the local markets.
c. selling a product that is successful in the home country.
d. selling products that appear to be locally adapted.

Answer 1

d. selling products that appear to be locally adapted.

Step-by-step explanation:

Localization:It refers to products which is locally adapted by the end-users. It is that thing which is easily adapted by the peoples and along with it, it can meet the needs of the people.

It overall impacts the customer buying behavior which includes their taste and preference, bargaining power, affordability, reasonable price, etc

By going throughout the options, the most correct option is D. So, other options are incorrect.