Answer: Revenue management
Step-by-step explanation: Revenue management is the process under which an organisation tries to analyze the consumer behavior. This analysis is further used for the objective of making product available in right quantities and at right price so that revenue could be maximized.
In the given case, the company is trying to influence demand by manipulating price, thus , they most be analyzing the relevant factors to do so.
Hence, we can conclude that this is an example of revenue management .