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What does it mean when we say marketing adds utility to products.

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User Bozdoz
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Answer: The marketing utility that allows the customer to physically access what they bought, it's referred to as "possession". Having a variety of easy payment methods, cash, debit, credit card, paypal, etc. is part of facilitating possession as is the physical location of the product and how it is delivered to the customer. hopes this helps :}

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User LotusUNSW
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