Question

Which of the following makes it absolutely essential that nonprofit organizations engage in marketing efforts?

a. Funding from the government is directed toward nonprofit organizations like hospitals.
b. Successful marketing helps attract membership and much-needed funds.
c. Nonprofit organizations are among the major contributors to the U.S. economy.
d. Nonprofit organizations, like for-profit organizations, lay off people during recessions.
e. Churches, zoos, and universities attract the most funding in the United States.

Answer 1

Which of the following makes it absolutely essential that nonprofit organizations engage in marketing efforts?

b. Successful marketing helps attract membership and much-needed funds.

Step-by-step explanation:

Nonprofit marketing is the use of marketing tactics by a nonprofit organization, that promotes the message and the organization. Marketing is particularly important for a nonprofit organization, as they usually need ways to market their cause to volunteers who would want to help and to donors that will give to their cause.