Question

GoodFurn Furniture Company has recently moved to a new, larger location. At the new location, it has been unable to attract sufficient customers. Its owner did not have the cash to pay the current loan installment due for the building and inventory So, he decided to reduce all merchandise prices by at least 50 percent for a weekend sale to earn enough to make his loan payment. In this case, the owner's pricing objective can be classified as:

a. market share maximization.
b. satisfactory profits.
c. asset maximization.
d. sales maximization.

Answer 1

d. sales maximization.

Step-by-step explanation:

Sales maximization is the objective of a firm which involves selling as many units of a good or service as possible, without making a loss.

Implies sacrificing some short-term profit with a view to achieving a longer-term gain. For example, while seasonal ‘sales’ may result in lower profits, space is created as stocks are cleared, and more profitable lines can be introduced.