Question

The​ ____________ concept is based on the​ development, design, and implementation of marketing​ programs, processes, and activities that recognize their breadth and interdependence.

Answer 1

The correct answer is Holistic marketing.

Step-by-step explanation:

Holistic marketing is a term coined by Philip Kotler, in which the areas of exploration, creation and delivery of the value that a company carries out through the management of relations with all its stakeholders are integrated. This means working with "value" in terms of customer relationships, competition and our network of collaborators.

With this strategy, it is possible to increase the value perceived by all parties, obtaining a high level of quality in the processes and a growth in the share of customers thanks to loyalty. Many times the term is used to refer to 360º (multi-channel) or blended marketing techniques, but in reality it is an expanded value management.