Answer: Secret need
Explanation: In simple words, these are the needs that customers do not acknowledge to the buyers and sometimes to themselves also. In such a need, the buyer tries not to disclose his will but still expects some indication from the seller.
In the given case, the consumer does not want to admit his intention to purchase but still expects the other parties to see him as a savvy customer.
Thus, we can conclude that it is an example of secret need.