Question

KO Marketing Company, a U.S. firm, signs a contract with Librador Corporacion, a Chilean firm, to give Librador the right to use Innovative’s animation techniques and characters in product promotions. This is:

Answer 1

The correct answer is licensing.

Step-by-step explanation:

Licensing, in the business world, is a contractual agreement to use a brand name, patent or property that belongs to another business entity. For example, a greeting card company can obtain a license to use the images of Hannah Montana or the characters of "The Simpsons" on the cards.