Question

​Konica/Minolta hopes to create customer value through its​ mission, strategic goals and​ objectives, marketing​ mix, and other marketing tools. This collective effort is known as​ Konica/Minolta's __________.

Answer 1

Konica/Minolta's marketing plan.

Step-by-step explanation:

What they're trying to do is a marketing plan, because they are going to write Mission, Objectives, Strategic Goals, Marketing mix, Marketing tools, so those are Marketing Plan Ingredients.