Question

________________ is "the customers' perception of what they want to have happen (i.e., the consequences) in a specific-use situation, with the help of a product or service offering in order to accomplish a desired purpose or goal".

Answer 1

The correct answer is "customer value"

Step-by-step explanation:

The term Customer value refers to the level of satisfaction, comfort, happiness that a consumer feels, after purchasing a good or service. The customer value, traduces in the perception of the customer about a product, and what these customers will do in the future to acquire again, the product or service that you are offering.