Question

Zulily, a specialized budget clothing and accessories website for women and mothers, is an example of __________________________ strategy. focused and low cost focused and differentiation industry-wide and differentiation industry-wide and low cost

Answer 1

industry-wide and low cost

Step-by-step explanation:

Here, Zulily is focusing on the clothing of women and mothers. This includes all female clothing which makes its effect felt on an industrial scale. The cost is the clothing is lower this means they are focusing on economically conscious segment of the market.

The strategies by which a company can gain competitive advantage has been laid down by Michael Porter.