Question

Identify any significant changes that your organization might reasonably make in its product offerings in the next 3 years. Explain the competitive benefits of this change.

Answer 1

1- Change the advertising image of the brand. Every year trends change and therefore adjustments must be made so that the products adapt to the modern.

2- Market study to know if the products are advancing according to the project according to the participation of the square.

3- In the market study, the prices must also be reviewed, which must be consistent with the competition

4- Discounts could be offered on the products, to attract new customers.

The competitive advantages of performing these actions is that the products and in the consumer's mind will always be updated.