Question

Allowing consumers to connect with Pizza Hut over the Web whenever and however they wish, represents the facet of brand engagement described as

Answer 1

Positioning

Step-by-step explanation:

Allowing consumers to connect with Pizza Hut over the Web whenever and however they wish, represents the facet of brand engagement described as positioning.

Answer 2

Answer: Positioning

Explanation: Positioning can be defined as a type of marketing strategy which focuses on attracting customers to the product offered.

In the given case, Pizza hut is connecting to their customers via internet as per their wish, thus making a different position in the market in the eyes of its existing customers and covering extra customer base at the same time.

Hence, from the above we can conclude engagement described in the given case is positioning.