Question

A comparative scaling technique in which a respondent is presented with two objects at a time and asked to select one object in the pair according to some criterion is called ________.

Answer 1

The answer is: Pairwise comparison

Step-by-step explanation:

Pairwise comparison is the process in which a respondent is presented with two objects or entities at the same time to compare, judge and select the preferred object or entity on the basis of some criteria. In psychology, pairwise comparison is also known as a paired comparison.

This method of comparison is used in voting systems, scientific studies of attitudes, choices, preferences etc.