Question

Mountain Dew's Dewmocracy promotional campaign - including advertising, events, a Web site and social media efforts designed to engage consumers in brand-related activities - is an example of ________.

Answer 1

paid media

Step-by-step explanation:

• This campaign is an example of paid media.
• Here, the Mountain Dew is paying the media for its marketing campaign.
• These type of marketing campaigns include any advertisements to get the attention of the consumers.
• Developing website to get online presence of the product and the company.
• Conducting events to engage more customers in the product.
• This helps in increasing the brand value and also the revenue for the company.
• Now-a-days, Social media plays an important role in everyone's life. The marketing in social media helps to reach the people directly.
• Finding the target audience and implementing an appropriate strategy is a very important process in any business.