Question

While many traditional measures of success revolve around the firm's financial performance, it is also important to gauge the satisfaction of the firm's dealers and end users, otherwise known as the firm's:

Answer 1

External customers.

Step-by-step explanation:

External customers are the ones that make it possible for a company to generate profits. They are the ones buying and/or using the product. Keeping external clients satisfied helps in making repeat purchases, creating customer loyalty and giving positive reviews of your product/service to other potential customers.