Question

To be effective, brand differentiation must be based on tangible as well as intangible differences between brands. T/F

Answer 1

The correct answer is True.

Step-by-step explanation:

Brand recognition should consider all the variables that may or may not incur it. For this reason, tangible and intangible differences are very valuable in determining the capacity of the brand compared to others, and thus be able to strengthen it in the future.