Question

Albertson’s is a retail chain that sells groceries. It has stores in 31 western, northwestern, mid-western and southern states. It is most likely to use national advertising to reach its target market. T/F

Answer 1

The correct answer is False.

Step-by-step explanation:

Albertson's rather promotes its products locally in the states where it is present, since it does not have a presence in all states and its products are sold directly to consumers, not through other stores with a national presence. To execute the process nationally, the company must take into account geographical and cultural aspects such as idioms and body language.