Question

The sharing of advertising expenses between national advertisers and local merchants is called ____ advertising.

a. cooperative
b. local
c. augmented
d. split support

Answer 1

The correct answer is a) "Cooperative advertising"

Step-by-step explanation:

Cooperative advertising is the sharing of costs for locally placed publicity between a retailer and a manufacturer. It is a cost-effective way for manufacturers, retailers or distributors to reach their business objective.