Question

Integrated brand communications is the process of using promotional tools in a unified way to build brand awareness, identity and preference. T/F

Answer 1

The correct answer is True.

Step-by-step explanation:

Brand communication is an initiative taken by organizations to make their products and services known among end users. Brand communication covers all the way in the promotion of products and services among the target audience through any of the following means:

- Advertising

- Sale promotion

- Public relations

- Direct marketing

- Personal sale

- Social networks, etc.