Question

The communication production process produces the content of all advertising messages. The communication reception process produces the same interpretations among all audience members. T/F

Answer 1

The correct answer is False.

Step-by-step explanation:

The process of receiving the communication does not produce the same interpretations, due to geographical, cultural, economic factors, etc. Each individual interprets the message in a different way, even if the advertising notices try to homogenize the information.