Question

Suppose Tommy Hilfiger is introducing a new line of men's ties. The designer believes that the target market for these ties comprises men who are very status-conscious. In keeping with this assessment, department stores selling the ties should ____________.

Answer 1

Suppose Tommy Hilfiger is introducing a new line of men's ties. The designer believes that the target market for these ties comprises men who are very status-conscious. In keeping with this assessment, department stores selling the ties should use price symbolically.

Step-by-step explanation:

Price is the value paid for a product in a marketing exchange. Because price has a psychological impact on customers, marketers can use it symbolically.