Question

Which of the following methods does not help reduce marketing risks?

A)Prepare a marketing plan Stockpile production inputs Know your competitors
B)Recognize comparative marketing advantage
C)Integrate vertically to insure a market or form a marketing alliance

Answer 1

Answer: The following methods does not help reduce marketing risks: Integrate vertically to insure a market or form a marketing alliance.

Integrating a firm vertically and thereby forming a marketing alliance won't reduce the marketing risks for any organization.

Therefore, the correct option in this case is (c).