Question

The local Kinko's Copy Center has always supported student groups on campus. They have agreed to support the student AMA chapter by contributing money to the club that is used for advertising. Kinko's expects that when they give money for such advertising that the logo of both AMA and Kinko's appear in the ad. This is an example of_____

Answer 1

Cooperative Advertising

Step-by-step explanation:

Cooperative Advertising, often called Co-op marketing, are programs offered by brands which is the sharing of expenses for privately set or placed promotion between a retailer or distributor and a producer of the products.

It is a very powerful marketing tool for small business owners.