Question

Ashley Kreeger is the director of marketing for a company that operates several assisted-living centres. The company is developing a marketing plan that must cover the next five years of business. Which of the following will Kreeger consider uncontrollable factors in her plan?a. pricing for repair and maintenance servicesb. demographic factorsc. media buying factorsd. inventory factors

Answer 1

Demographic factor is the correct option.

Step-by-step explanation:

The demographic variables can affect our business. Demography can be used to know the product's performance and the buying behavior of consumers. It helps companies to identify the key customers. After the identification, they can target these customers with customized advertisements and promotions. It helps the company to maximize its sales.

Income is one demographic variable. A person's income decides his buying habits. People having towards the low end of the salary band tend to buy less expensive products. While those with high salaries tend to buy expensive products. It is an example of a demographic factor.