Question

An advertiser who uses ad scheduling has a custom bid adjustment for 9 p.m. to 12 a.m. on weeknights. The normal bid is US$0.40 and the bid multiplier is -25%. How much is the advertiser bidding for that time period?

Answer 1

$0.30

Explanation:

We have been given that an advertiser who uses ad scheduling has a custom bid adjustment for 9 p.m. to 12 a.m. on weeknights. The normal bid is US$0.40 and the bid multiplier is -25%.

The advertiser bidding for the given time period would be $0.40 minus 25% of $0.40.

`\text{Advertiser bidding}=\$0.40-((25)/(100)\cdot \$0.40)`

`\text{Advertiser bidding}=\$0.40-((1)/(4)\cdot \$0.40)`

`\text{Advertiser bidding}=\$0.40-((1)/(1)\cdot \$0.10)`

`\text{Advertiser bidding}=\$0.40-\$0.10`

`\text{Advertiser bidding}=\$0.30`

Therefore, the advertiser bidding for 9 pm to 12 am would be $0.30.