Question

When they are well chosen, verbatims are a particularly powerful way to underscore important points because they: a. encourage the use of tabulation in qualitative research. b. express consumer viewpoints in their own voice. c. convert qualitative data into quantitative data. d. eliminate the need for member checking in qualitative analysis. e. place portions of transcripts into similar groups based on their content

Answer 1

Answer: b. Express consumer viewpoints in their own voice.

Step-by-step explanation:

Verbatims are quotes from people who took part in a study to be applied in research papers. They most likely are an output of quantitative research or a product of open-ended questions in a quantitative investigation.

Since Verbatims are an exact transcription of a participant´s statement, they are particularly usefull to underscore important details.