Question

While studying the relationship between advertising and sales growth, a researcher determines that the relationship is sometimes weak and at other times moderate. This variation from one situation to another is the variation in the _____ of the relationship between advertising and sales growth.

(A) strength of association
(B) presence
(C) type
(D) direction
(E) dispersion

Answer 1

Answer: The correct answer is (A) strength of association

Step-by-step explanation:

Strength of association or measure of association shows how one variable depend on another or if there is no interdependency.