Question

Milly Adams, the marketing manager for Nuance Cosmetics believes that in order for the company to succeed in international markets, it has to address the choices that is has about product attributes, distribution strategy, communication strategy, and pricing strategy in its targeted markets. What is mill adams referring to?

Answer 1

Answer: Marketing mix

Explanation: To achieve its objectives in the market, every company uses certain tools, the set of such tools is called marketing mix. It involves decision making in four levels product, price,place and promotion.

In the given case Milly Adams suggested the company to take decisions regarding product and distribution etc. So, from the above explanation we can conclude that she is referring to marketing mix.