Question

Thirty-six percent of sales at supermarkets in the United Kingdom carry the stores' own brand names. Eighteen percent of all supermarket sales in France and Germany carry the stores' own brand names. And in the United States, 14 percent carry the stores' own brand names. These stores use a ________ strategy to sell other manufacturers' products with their own brand names.

Answer 1

The correct answer is generic branding strategy.

Explanation:

A generic brand is a kind of consumer product that doesn't have a widely recognized name.