Question

Cleo is given the responsibility of gathering information about the countries where sales of cameras have been high and the reason behind customers' preference of certain cameras to others in the market. In this scenario, Cleo will need to perform the _____ role of marketing research.

Answer 1

In this scenario, Cleo will need to perform the descriptive role of marketing research.

Step-by-step explanation:

As in this scenario, the Cleo has given the responsibility of gathering information about the countries which represent demographics of the countries . Also, the preference is given to the high sales and find the reasons of customer's preferences towards other markets.

The descriptive marketing research help the company to do detail analysis about any particular thing whether it will minor or major. It includes surveys, methods, etc. In the given example it highlight the countries analysis, high sales, etc.

Thus, In this scenario, Cleo will need to perform the descriptive role of marketing research.