Question

Renault has created a way to generate high profits on low-priced automobiles by using simple designs that incorporate components from older car designs and a no-discount retail policy. They are using a(n) ______________ strategy.

Answer 1

The correct answer is overall cost leadership.

Step-by-step explanation:

Companies usually use the strategy of overall cost leadership to be more competitive and get some advantage by creating a low-cost-position among its competitors. In other words, the strategy tends to give the company the ability to keep lower prices than its competitors by increasing productivity and efficiency, eliminating waste, or controlling costs.