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Possession utility is most closely related to which part of the marketing mix plz help​

Possession utility is most closely related to which part of the marketing mix plz-example-1
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User TalesM
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1 Answer

4 votes

Answer:

price

Step-by-step explanation:

Possession utility is the value customers have while buying a product and they have the choice to use the product for the purpose it was made for or finding a new way to use the product.

Buying and selling of anything involves transfer of ownership from one to another. So to be successful in this throat cutting competition one should strategize to make this transfer of possession easy. So possession utility is what lets customer physically asses what they bought.

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