Question

In the girls' day out scenario, when janice shops with her group of friends, she restrains herself from her habit of bargaining. instead, she ends up buying expensive luxury brands as her group of friends is very brand conscious. janice is most likely to score high on the _____ variable.

Answer 1

Answer: Attention to social comparison information.

Explanation: The behavior of consumers like Janice suffer influence by their concern over what others might think of them. Janice would score high on the Attention to Social Comparison Information scale because she feared negative social evaluation from their peers. In other words, she'd rather buy expensive luxury brands to be "judged" by her group of friends who can actually buy those brands.