The correct answer to this open question is the following.
During the election of 1952, Public Relations, Media, advertising, and Television techniques shaped the candidate images and sway public opinion with memorable campaign slogans.
The political candidates for the presidency were Republican Dwight Eisenhower and Democrat Adlai Stevenson. Both candidates used these new PR and advertising techniques on TV ads. The problem was that Stevenson used long and boring messages and Eisenhower used short and more specific ads of 20 or 30 seconds, and that represented a bigger advantage to convey his message to the audiences.