Question

The right communication channel to use in IMC is:

A. the traditional channel used in that particular retail sector.
B. network advertising, local newspapers, and regional radio stations.
C.the one that will connect to the desired recipients.
D. the one with the best encoding capabilities.
E. the one that maximizes decoding difficulty.

Answer 1

C.the one that will connect to the desired recipients.

Step-by-step explanation:

IMC (Integrated Marketing Communications) means making sure all of a company's various promotional and communication tools are linked together with a cohesive message in order to best connect with the audience.