Question

What is the name for a segment of a consumer that has specialized produce needs?

A. Marketing niche

B.marketing mix

C. customer support group

D. Target market

Answer 1

A.

Step-by-step explanation:

Target market is a very general term. It could be the whole world!

Marketing mix is a way to gain a customer, not a way of identifying one.

Customer support group is a way of maintaining a customer.

Marketing niche is the correct answer, as it describes a consumer/target market that has specific needs. This is shown in the term 'niche'.