Question

Use an emotional appeal when the

a. product is expensive; long-lasting; or important to health, security, and financial success.

b. product is inexpensive, short-lived, or nonessential.

c. reader is comparing similar products from other companies.

d. readers have a college education.

Answer 1

b. product is inexpensive, short-lived, or nonessential.

Step-by-step explanation:

Emotional messages appeal to ego, status, and feelings of excitement. Use the emotional appeal for more impulse/status items like food, travel or experiences, trendy new clothes, etc and a more rational approach for major purchases or ones that affect health/well being like a house or security system.