Question

Jim wilson is trying out for his high school varsity basketball team. jim feels he needs an extra advantage to ensure that he makes the team so he goes to foot locker. once at the store, he chooses the best looking and most expensive shoes the store carries. jim's buying process is influenced most by ____ factors.

Answer 1

Psychological factors.

Step-by-step explanation:

Buying the nicest and most expensive shoes may not actually help Jim be a better basketball player. Jim's choices are not based in rationality but in the psychological belief that nice shoes will give him an advantage.