Question

Companies with marketing facilities or contacts in different countries with excess distribution capacity or a desire for a broader product line sometimes take on additional lines for international distribution. the formal name for such activities is _____. skimming backhauling complementary marketing export marketing demand shifting

Answer 1

The answer is "complementary marketing".

Step-by-step explanation:

The formal name for such activities is complementary marketing and it is also known as Piggybacking or Piggyback marketing, is an advancement in international distribution that has gotten much consideration in recent years. In this course of action, one producer gets distribution of items through another distribution channels.The product lines must be complementary for successful piggybacking.