Company rule in India effectively began in 1757 and lasted until 1858, when, following the Indian Rebellion of 1857, the Government of India Act 1858 led to the British Crown's assuming direct control of the Indian subcontinent in the form of the new British Raj.
India was the jewel in the crown of the British Empire. As well as spices, jewels and textiles, India had a huge population. Soldiering was an honourable tradition in India and the British capitalised on this. They regimented India's manpower as the backbone of their military power.