Question

Because services like cruises and car rentals are perishable, many marketers use

A. pricing strategies to match supply with demand.
B. service quality to extend the life of the product.
C. incentives to encourage staff to deliver according to standards.
D. training to standardize delivery.
E. machines to replace people for standard transactions.

Answer 1

A. pricing strategies to match supply with demand.

Rooms on a cruise ship that are not sold on one trip can't be double booked on the next trip to make up for the lost revenue. For this reason, marketers may offer pricing strategies like a reduced rate closer to the cruise if they still have many rooms that they need to sell.