Question

Research by Baron et al. (1996) on the importance of accuracy indicates that the more important it is for people to be accurate, the __________. Select one: a. less likely it is that people will conform, regardless of how clear the correct answer is b. more likely it is that people will conform, regardless of how clear the correct answer is c. more people conform if the correct answer is ambiguous and the less people conform if the correct answer is clear d. more people conform if the correct answer is clear and the less people conform if the correct answer is ambiguous

Answer 1

the more likely people are to engage in informational conformity, but the less likely people are to engage in normative conformity.

Step-by-step explanation:

informational conformity refers to a type of conformity that occurs because of our desire to be factually correct, while normative conformity refers to a type of conformity that occurs because of our desire to be liked or desired.

In high pressure situation (such as making large amount of investment), people tend to conform to factual data from experts to make their decisions rather than relying on others simply because they want to make friends.